AT&T Corporate Social Responsibility

In a re-architecture and redesign of the AT&T Corporate Social Responsibility website, the client’s main goal was to tell the full story of AT&T’s CSR work. Specifically, the client wanted to bring all content within the new People, Planet, Possibilities pillars. I led the process of mapping out the new content architecture and designing flexible page templates for Adobe Experience Manager.

The resulting home page allowed visitors to see a quick snapshot of the breadth of AT&T’s efforts by viewing teaser text and topic areas within each pillar. The flexible pillar page template featured a background video or photo, intro paragraph, sticky table of contents navigation, and reusable, stackable content blocks.

Project Role: Creative direction, IA/UX design, web design