Skills
- Design software including Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro, After Effects, Final Cut, Acrobat Pro), Sketch, InVision
- Project management systems including JIRA, Asana, Trello, Airtable
- Content management systems including WordPress, Drupal, Adobe Experience Manager
- Coding languages including HTML, CSS
- UI/UX design
Education
- 2019 MFA, Maryland Institute College of Art
- 2010 Professional Certification in Advanced Web Design, The Corcoran College of Art and Design
- 2009 Professional Certification in Graphic Design, The Corcoran College of Art and Design
- 2007 BA with Distinction, University of Virginia
Experience
VOX Global
Creative Director and SVP, Creative | May 2018-Sept 2019
Creative Director and VP, Creative | May 2017-Apr 2018
In addition to ongoing creative direction work, I held the following leadership responsibilities:
- Co-led the VOX Global creative team, comprising 9 full-time staff, 2-3 contract/temp workers and additional freelancers
- Directly managed 3-4 senior designers and creative managers
- Nurtured a supportive and collaborative creative environment
- Developed and implemented processes to increase design efficiency and quality control
- Communicated the needs of the creative team to VOX Global partners, General Manager and President
- Prioritized work across client contracts based on short- and long-term needs, maximizing limited resources to deliver impactful designs
- Managed client relationships related to creative for large digital advertising campaigns and websites
- Drafted proposals and delivered presentations to prospective clients
Creative Director | May 2014–Apr 2017
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Provided creative direction and quality control for a range of digital, interactive and print communications, including websites, web apps, videos, advertisements, reports, social media graphics, print collateral, infographics, signage, email campaigns and presentations
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Led design of websites including research, wireframing, UX design, prototyping, visual design and testing
- Developed message frameworks, tone of voice guidelines, video scripts, websites, social media and banner ad copy
- Created new design systems including identity/brand guidelines, interactive style guides and campaign style guides
- Directed the efforts of creative colleagues (both full-time staff and vendors/contractors), including designers, copywriters, videographers, motion designers and developers
- Hired and directly managed a motion designer, junior designer and developer
- Served as liaison to account teams and point of contact for all creative work on assigned projects
- Led brainstorms and creative meetings to translate client input into concepts, messages and visual direction, including the development of creative briefs
- Presented creative work to internal and external clients and led client input sessions
- Worked with data analysts and digital strategists to optimize creative throughout the duration of digital and social campaigns
Senior Designer | May 2011-Apr 2014
- Produced designs for a range of digital and print communications, including websites, web-based apps, advertisements, reports, social media graphics, print collateral, infographics, signage, email campaigns and presentations
- Conceptualized and designed websites, microsites and web-based apps for maximum impact and usability
- Engaged with internal and external clients to understand design and functionality requirements
- Presented design work to internal and external clients
- Built custom WordPress themes using HTML, CSS and PHP
- Performed testing and quality assurance on websites prior to launch
- Worked with digital ad vendors and prepared ads for campaigns
- Worked with vendors and prepared documents for print
Clark Realty Capital
Senior Designer | May 2009-May 2011
- Led design of a wide range of online and print collateral including property landing pages, email campaigns, print collateral, billboards, fence wraps, proposals and PowerPoints
- Oversaw the design work of 2-3 junior colleagues
- Engaged with internal clients to understand design requirements and make format recommendations
- Advised internal clients on production costs and details for recommended ideas
- Managed photo shoots
- Worked with vendors to produce testimonial videos
Creative Associate | Aug 2007-Apr 2009
- Worked collaboratively to design a wide range of online and print collateral including property landing pages, email campaigns, print collateral, billboards, fence wraps, proposals and PowerPoint presentations
- Wrote press releases following AP style
- Wrote content for brochures, handouts and email campaigns
- Planned events including ribbon-cuttings, groundbreakings and community meetings
- Managed photo asset library for Clark Realty Capital properties
- Managed company award submissions