Indiana University Grand Challenges

Indiana University Research had a bold idea: strategically invest research into “grand challenges” — large-scale problems facing humanity and the world.

When my team was enlisted to promote the announcement of their second Grand Challenge, Prepared for Environmental Change, I led creative for digital outreach. To start, I worked with the IU Research digital team to re-purpose the grand challenges page into a storytelling-forward landing page where we could direct traffic. I then oversaw the production of video and digital ads as well as social media graphics, infographics and press kits.

Role: Creative direction, content strategy, digital strategy, IA/UX design